The Journal of the Academy of Marketing Science recently published a special issue focused on "organization theory." Since organization theory research spans many areas in marketing and business, we thought that you would enjoy free access to all of the articles in the issue. The nine articles in the issue apply a number of organization theories to various aspects of marketing, including institutional theory, organizational identity, and agency theory; the article by JAMS Editor Tomas Hult derives marketing implications from 31 different organization theories.
http://www.springerlink.com/content/0092-0703/39/4/
Through the end of the year, the entire issue is available for free from SpringerLink. Simply click the following link to browse or download articles: http://www.springerlink.com/content/0092-0703/39/4/. We hope you will enjoy this issue and share it with your colleagues who are interested in organization theory and marketing.
The entire archive of JAMS articles, along with forthcoming articles, can be found on SpringerLink at http://springerlink.com/content/120573/.
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