Gesellschaft für Marketing

European Pricing Platform [English]

Founded in 2004, the European Pricing Platform has become a leading knowledge sharing platform for European pricing decision makers, revenue managers and CxO’s, dedicated to develop and share pricing knowledge, best practices and resources via on- and offlline media.

The ePP is a knowledge sharing platform : 

• puts pricing on the ceo's agenda
• brings together pricing decision makers and CxO’s with leading pricing experts, researchers and academics.
• the ePP is the on- and off-line meeting place for European pricing decision makers and pricing academics.
• narrows the gap between pricing academic theory and business practice. It therefore supports academic pricing research intended for the development and practical translation of leading-edge pricing knowledge on topics of importance towards business.
• shares pricing knowledge trough a multiple of on- and off-line media such as workshops, conferences, trainings, webinars, publications, etc.

At the European Pricing Platform you can extend your network of pricing professionals, build and update relations, find and share pricing knowledge, best practices and tools, and search and post pricing jobs

http://www.pricingplatform.eu/

Warum kostet Popcorn so viel im Kino?

Diese und viele andere Marketingfragen werden auf der Website der Stanford Business School diskutiert.

http://www.gsb.stanford.edu/news/research/marketing.shtml

http://meemoo2.com/

Marketing Website von Michael Leander Nielsen

The Times 100: Fallstudiensammlung [English]

Von Syngenta über Nivea zu Tesco. Die englische Zeitschrift The Times präsentiert Fallstudien in folgenden Gebieten:

 Anglo American - New technology development in the primary sector

 asos.com - The product life cycle and online fashion

 Bannatyne - From ice cream van to Dragon's Den - Duncan Bannatyne

 Barclays - Supporting new business start-ups

 British Gas Services - Workforce planning at British Gas

 Building Societies Association - The importance of effective communication

 CEMEX - Sustainable performance in the construction industry

 CIMA - Improving strategic decision making

 CMC Markets - Enterprise in the fast lane

 Co-operative Food Group - Ethically serving stakeholders

 Corus - Product development through continuous improvement

 Davis Service Group - Managing firms throughout the business cycle

 Enterprise Rent-A-Car - Recruitment and selection at Enterprise Rent-A-Car

 first direct - Using customer service to position a business

 First Group - Investing in safety

 Foreign & Commonwealth Office - Delivering the mission statement

 Forestry Commission - Developing people through training

 Highways Agency - Highways Agency - PEST analysis

 IKEA - SWOT analysis and sustainable business planning

 IPO - Protecting the marketing mix through intellectual property rights

 KBR - Roles and responsibilities within an organisational structure

 Kellogg's - Supply chain from manufacturing to shelf

 Legal Services Commission Edition 13 - Becoming a lean service organisation

 Lloyds TSB - Positive about disability

 London 2012 - London 2012 - achieving the vision

 NIVEA - Developing a marketing plan

 npower - Developing people through decision-making

 Nuclear Decommissioning Authority - Developing a motivated workforce

 OPITO - Management styles in the oil and gas industry

 Parcelforce Worldwide - Using the marketing mix to drive change

 Portakabin - Lean production at Portakabin

 ScottishPower - Recruitment and selection in the energy industry

 Shell - Balancing stakeholder needs

 Siemens - Motivation within a creative environment

 Syngenta - Developing an effective organisational structure

 Tarmac - How roles and functions contribute to organisational performance

 Tate & Lyle - Ethical trading and sustainable business

 Tesco - How training and development supports business growth

 UNISON - Use of PEST analysis at UNISON

 Vodafone - Using technology to improve economies

http://www.thetimes100.co.uk/company_list.php

Marketingkonzepte und -theorien auf 12manage

http://www.12manage.com/i_m.html ist eine englischsprachige Website, auf welcher wesentliche Marketingkonzepte und -theorien zusammengefasst sind.